It’s no secret that the online landscape is everchanging and doing so at an alarming rate. From constant social media platform redesigns to the introduction of numerous new features in the latest updates, content trends are constantly changing. Graphic designers, content creators, and businesses alike need to be up to date with the latest trends as much as possible, so we’ve rounded up three creative content trends it’s not too late to jump on just yet.
Publish animated stories
With over 500 million active users each month, Instagram stories are the perfect way to share content without having to bombard your followers with multiple posts in their news feeds.
Stand out from the crowd by having a graphic designer create dynamic, animated stories that will keep your audience’s attention far longer than a static image. From stop motion videos to animated graphics, and a host of graphic design techniques to be utilised, there are plenty of options when it comes to developing animated stories.
Make the most of videos with subtitles
In a world where everyone is on-the-go, most people are unlikely to watch video in full, let alone with the sound on. In fact, 85% of videos on Facebook are watched without sound, and studies show that, on average, 91% of videos with subtitles are watched until the end.
Adding subtitles to your video content makes it more user-friendly, accessible and allows your audience to watch wherever they are. Video content allows you to show users how to get the most out of your products which can lead to higher rates of engagement.
While it’s always important to showcase your own products or services, collaboration can always be something to consider. Look for brands that share the same audience as you, as well as the same ethos and values. Often, you can find a way to benefit from a shared promotional campaign.
This isn’t just a trend for Instagram, either. Pinterest is a social media platform used by many brands, particularly in the lifestyle, beauty, and wellness industry. Brands are often known to collaborate with each other on the same Pinterest board, curating a totality of all their products and services for an audience who is interested in their kind of products.
Collaborations can help you to come up with something fresh and memorable. Teaming up with a talented graphic designer can help you to put a unique twist on the trends in your market.
At Thrive Creative, our graphic designers put extra care into ensuring that all marketing collateral is on-brand, eye catching, and worthy of putting your product or service right in the spotlight. For all your graphic design needs, contact us at Thrive Creative.