Category: Marketing

Influencer Marketing 101

Recent years have seen the rise of social media influencers – a person who has established a level of online credibility in specific industries. They usually have access to, and the ability to persuade, a large audience. That is why many businesses and social media agencies look to develop relationships with ...

How you can use flatlays to represent your product online

Before anyone considers buying your products online, they’re going to look at them. And if they like what they see, they’re more likely to make a purchase. It sounds simple, but businesses may still find visually representing their products effectively online somewhat difficult. With the use of flatlays, product ...

Get Your Business Noticed On and Offline

Often, the success of a business and its branding stems from its ability to capture and keep the attention of its customers – and with the rise of digital marketing and online content, there are more avenues than ever to achieve this.Whether you’re looking to get more people interested in you your latest ...

Discover How To Gain A Deeper Insight Into Your Target Audience

No business idea, product, or service is inherently universal – and there’s no such thing as an ‘everybody audience’. That’s why you need to make sure you get niche and hit your target audience with marketing. Targeting your audience is about understanding who they are, what they want from you and what makes ...

The Ins & Outs of Blogging for Business

Running a business is not just about forecasting finances, selling a product and expanding your horizons; creativity in business is key. One of the most effective ways to communicate with your target audience is to create a business blog. This is a proven method to promote your business, drive traffic to your website ...

Tips on how to grow the effectiveness of your social media

Growing your presence on social media is an essential way to promote your brand online. There are many free social media platforms to choose from to boost your brand image, as well as paid advertising options across different social channels too. When you first start using social media for your brand, you can feel a ...

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