How you can use flatlays to represent your product online

Before anyone considers buying your products online, they’re going to look at them. And if they like what they see, they’re more likely to make a purchase. It sounds simple, but businesses may still find visually representing their products effectively online somewhat difficult. With the use of flatlays, product representation can be improved in no time.
Here’s everything you need to know about them and why they’re so useful to businesses like yours!


What Are Flatlays?

You may or may not have heard the term ‘flatlay’ before. To put it simply, a flatlay is a photograph that’s taken from a bird’s eye view, as a product or numerous products are arranged within the frame, with the surface they’re resting on functioning as the image’s background. You’ve likely seen them before as they’ve recently become very common in product photography. The products can be arranged and presented in a variety of ways depending on what suits the products and the brand best.


What Makes Them Appealing to Businesses?

First and foremost, businesses are attracted to flatlays because they allow them to show off their products better. Anything that helps you to present your products in the best possible light should be used.

With a little creativity, flatlays can be used to develop a narrative around your products that appeal directly to your target market. You might want to take a snapshot of how your products can be used as part of a desirable lifestyle, for example. At Thrive Creative, our creative team of design experts can help you find the best way to organise your products for a photograph, which can be used in on and offline collateral.

With so many option and possibilities, there’s no limit on what you can do with flatlays, showing the aesthetics and functionality of your products in different ways.


The Different Approaches to Using Flatlays

There are lots of ways in which you can approach the flatlay aesthetic. A simple grid layout, where items are placed pedantically with straight angles, looks neat and helps to create a clean and easy-to-view style if that’s what you’re going for. Using rotated images in a grid style can add a little dynamic to the overall image, too. Some brands opt for controlled chaos, allowing for style and organisation without it appearing too plain and structured. It’s also possible to opt for a minimalist image that makes more of the negative space in the background and truly embraces the simplicity of the shot.


Which Products Are Best Suited to Flatlays?

One of the very best things about flatlays is the fact that they’re so versatile. From fashion brands to coffee makers, so many kinds of businesses are already making use of what they have to offer. Anything that can be presented in a creative and visually pleasing way can benefit from the flatlay approach, but products with immediate visual impact are obviously most suited to this style.


Visually representing your products and services in effective ways online will help boost your ecommerce sales, and that’s something all businesses want to improve on. Thrive Creative is a Melbourne-based Creative Digital Agency, so don’t hesitate to get in touch if you want to discuss your marketing strategies, content creation and social media management with an expert.


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