Never Underestimate The Power of SEO Again

SEO stands for Search Engine Optimisation. SEO is the process of optimising your website to help ensure that its pages rank higher in search engines, such as Google, for targeted keywords. The ultimate aim here is to climb to page one of the search engine results pages for your chosen keywords. SEO is incredibly complex because the umbrella term covers a wide range of different tools and tactics. Some of these tactics are more effective than others when building a marketing campaign. With the right use of SEO, you can improve indexing, increase traffic and ensure that the search engines like Google see your site as a quality result to display to their users.

Here are some great tips that will help you hit the market with SEO.

 

Speed Up

In this day and age, online users want to get the information they’re looking for as quickly as possible, so technical issues on your site can cause issues with your ability to rank in search. To optimise your site, you need to make sure pages load fast for all users. If a page takes more than three seconds to load, it’s going to cause issues for you. You can solve this by cutting down data levels on pages, and compressing images and video. You may also want to consider selecting a better hosting service. Contacting an SEO agency can help ensure that you get rid of these technical speed bumps. Remember to check speeds on a range of different devices too, as a large percentage of your audience may be accessing your site on a mobile device.

 

Keep Keywords Natural

You might want to think twice if the digital marketing agency you are working with suggests that a 500-word article should have fifteen keywords. This is called keyword stuffing, which will not help your marketing campaign. Any keywords that you use should be added naturally into the content. If a keyword sticks out to you, there’s a guarantee that Google will notice the phrase too. Highly valuable content with a few keywords is more useful to you than a piece stuffed with them.

 

Create Fresh Content

If you want to succeed with SEO, original content is best. Ultimately, you cannot have the same content at two URLs online. Copying content can leave you with a copyright claim and a bad image online. You can repurpose articles by using the article’s information, but changing the context to match your needs, and exploring dead sites online that are no longer indexed. To avoid an issue with copied content, remember to make sure that you check anything you publish. You can use a tool like Copyscape to do this, or an SEO agency can complete this step for you. Remember – Google loves fresh content, so you should too.

 

Are you interested in learning more about SEO or discussing your online marketing strategy?
Then be sure to contact Thrive Creative. We’re an SEO agency in Melbourne that can help you rise through the ranks online.

 

 

 

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