Minka Skincare

Minka is an everyday luxury for your skin, their range of products will have you feeling and looking at your best. When approached by Minka the brief was clear, the brand identity had to be stylish and playful. This design uses a pastel colour palette and different textures to give it a fun and youthful appearance. The beauty industry is a highly saturated market, so the approach taken needed to be both bold and beautiful to help break-away from what is currently in the market and help give it overall competitive edge. This thinking was applied to each of the deliverables that were created for this brand including the development of a brand name, logo and the tone of voice that will be used on all communications.

Minka is an everyday luxury for your skin, their range of products will have you feeling and looking at your best. When approached by Minka the brief was clear, the brand identity had to be stylish and playful. This design uses a pastel colour palette and different textures to give it a fun and youthful appearance. The beauty industry is a highly saturated market, so the approach taken needed to be both bold and beautiful to help break-away from what is currently in the market and help give it overall competitive edge. This thinking was applied to each of the deliverables that were created for this brand including the development of a brand name, logo and the tone of voice that will be used on all communications.

Minka Skincare

What we delivered:

  • Brand identity development and product name ideation
  • Packaging design conceptualisation
  • Graphic design for social content and packaging
  • Copywriting for all materials
  • Social media strategy and implementation

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