Silk & Threads

Silk & Thread is a woman’s clothing label that believes in sourcing quality products for affordable prices. The development of their brand identity included the creation of a comprehensive brand style guide and a logo refresh. To help grow the awareness of this brand an email campaign strategy was implemented and time was dedicated to growing a strong database of contacts. Another key area of focus was the development of an SEO strategy to ensure this label would rank competitively on search engines and be found by potential customers. The pastel colour palette and different textures add a beautiful softness to the brand while still maintaining a high level of chic.

Silk & Thread is a woman’s clothing label that believes in sourcing quality products for affordable prices. The development of their brand identity included the creation of a comprehensive brand style guide and a logo refresh. To help grow the awareness of this brand an email campaign strategy was implemented and time was dedicated to growing a strong database of contacts. Another key area of focus was the development of an SEO strategy to ensure this label would rank competitively on search engines and be found by potential customers. The pastel colour palette and different textures add a beautiful softness to the brand while still maintaining a high level of chic.

Silk & Threads

What we delivered:

  • Brand identity and logo refresh
  • Email campaign development and email database building
  • SEO strategy and ongoing management
  • Social media strategy and implementation
  • Graphic design for all marketing collateral including in-store branding

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